Web Content Publishing & Multiple Income Streams

Article Marketing Strategy for Maximum Freelance Income Growth

© Miranda Miller

Jul 6, 2009
Web Content Publishing, Ian Britton
The freelance business is challenging for writers, with fluctuating incomes and scarce long-term opportunities. Diversify with multiple income streams.

Waiting for the lucrative print magazine jobs and book contracts is a strategy most freelance writers cannot afford. Web content publishing is a great in-between job for many writers. For some, it even provides a full time writing income.

There are many different ways to earn money by publishing web content. Generally, web content articles are 400 to 600 words in length and are search engine optimized for good placement in reader searches. Three ways to sell these articles are by responding to requests for articles in a freelance auction, participating in revenue sharing, or selling article rights.

Article Marketing Strategy #1 – Applying to Article Requests on Freelance Auction Websites

Web designers, e-commerce businesses and other agencies constantly seek new web content to boost their search engine ranking and provide valuable information to their visitors. Job auction websites such as Guru.com and oDesk.com offer article buyers the opportunity to advertise their needs and receive bids from freelancers.

The top freelance job auction sites offer a variety of escrow, membership and marketing options. For a detailed look at the most popular services, visit Top Five Job Auction Websites.

Article Marketing Strategy #2- Participate in Revenue Sharing

Websites like Suite101.com and eHow.com allow writers to publish web content articles in their own name and earn a percentage of the revenue generated by advertisements strategically placed on the article pages.

Writers must have an understanding of search engine optimization strategies and a willingness to follow the house rules. This type of article marketing is a long-term game; writers may not make much until they are well established and have a number of popular articles published on the website. However, it can help the freelance writer build credibility and provide a somewhat steady income stream over a long period.

Article Marketing Strategy #3- Selling Article Rights

Websites like Constant Content and DailyArticle.com are an opportunity for freelance writers to write on topics of their choice and set their own price for the usage or purchase of the articles.

Limited usage rights means that several buyers can pay a reduced price for the right to publish the article on their own website. If a buyer purchases exclusive rights to the article, no other buyer (or the writer) may use the article. There are several variations on article rights contracts, whether the sale is negotiated privately or through an article marketing website.

Tips for Success in Online Business

Article marketing and other freelance writing jobs enable writers to build multiple steams of income, helping to protect against the fluctuations and dry spells inherent to freelancing.

For more strategies and techniques designed to help freelancers, visit Tips on Selling a Service Online, with helpful guidance from an established online freelancer.


The copyright of the article Web Content Publishing & Multiple Income Streams in Online Publishing Resources is owned by Miranda Miller. Permission to republish Web Content Publishing & Multiple Income Streams in print or online must be granted by the author in writing.


Web Content Publishing, Ian Britton
Freelance Business, Ian Britton
Article Marketing Strategy, Ian Britton
Income Growth, Ian Britton
Multiple Income Streams, Ian Britton


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